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PRODUCED BY
BRAND NEW SCHOOL
Creative Director at Brand New School:
Scott Uyeshima
Designer and Animator Intern at Brand New School:
Vlada Fedchenko
On "DoorDash Refresh" I had the opportunity to work on various aspects of a 3D design in this project, including composition, sculpting, texturing, and lighting. Additionally, I designed custom packaging for all Doordash products in English and French, which led to a revitalized look for the brand. The experience was exciting and involved much collaboration to create a fun and dynamic end result.
Packaging process
Initially, I quickly sketched out ideas for package design.
Subsequently, I moved to Adobe Illustrator and Photoshop to continue the design process. The design was informed by the brand's established style and color scheme and drew inspiration from real-life food brands. This was done to emphasize the various options available for customer's orders and to establish a connection with familiar, real-life products.
After the best designs were chosen next step was to make sure the design looks right in the French language too. I will not include everything because there a lot of designs.
After prepping files to be mapped, I moved to C4D and started applying designs using RedShift Node System, and sculpting details to the packages.
OTHER TEXTURE EXPLORATIONS
