CHANEL
CHANCE

CONCEPT

CHANEL PERFUME using abstract, minimalistic 3D animation to emphasize the authenticity of

"Chance Chanel" is one of the first Chanel perfumes which was created for the younger generation. Chanel is known to be poetic and romantic with its perfumes, in this personal project, I created the Chanel universes, highlighting the perfume's poetic, light, mysterious appearance. This world is meant to bring the magic of chance, a chance to get the luckiest Tarot Cards chance to enjoy every mysterious moment of life, etc... The design of the project was mainly created to attract the younger generation, and even though the design highlights the beauty of the bottle and the magic of its smell, this project tells its own story, a story about the customers and how they will feel wearing this perfume.